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How to create Your Exit Strategy ...
From: Richard McMullan
Portrush, Northern Ireland
Hi
I’m Richard McMullan, Founder of The Value Growth Catalyst, and Creator of the Business Value Growth System.
Today I’d like to give you a copy of my book, The Business Exit Blueprint, for FREE.
Why?
Well, we all leave our business one day. It’s inevitable. We have no control over that.The sad fact, though, is that few owners leave their businesses happy, healthy and wealthy.
Some 80% can’t find buyers when they decide to exit. And of those that do manage to sell, 95% don’t get the money they want or need. In other words, 99% of owners are bitterly disappointed with their exit.Worse, the things that cause those problems, the things that make a business (practically) worthless, unwanted, and unsellable, are also the things that make the business a misery to run.
And it’s usually down to one or more of three things: One: the business is overly dependent on its owner for success; Two: sales growth is flatlining; and Three: cashflow is lumpy and unpredictable. And no matter how hard the owner works, they feel stuck, bumping up against the ceiling of brute force.
The Business Exit Blueprint shows you how to fix those problems.
First, it starts by helping you understand what’s most important to you for your exit, so you can create a long-term plan – spoiler alert, it’s seldom just the money.
Then it explains the seven buyer types, what each looks for in a business, and explains how a business is valued, so you know who’s going to give you your ideal exit and why.
And then finishes with the Business Value Growth System - my proven, unique, proprietary framework, where I walk you through, in 250 detailed pages, how to get out of the weeds and have your business running mostly without you; how to build self-driving teams, how to drive profitable growth, and how to generate smooth, reliable, and predictable, cashflow.
So, please don’t be fooled by the title – this book is about more than just exiting your business, this is a book about how you build a valuable, sellable and sought-after business so you can get the deal you want when it’s time to exit, whether that’s in two years or twenty years, and regardless of whether you eventually want to sell your business, hand it to the next generation, or just draw a passive income.
So, to get your free copy of the book, just click on the link below, enter your name, email and shipping address.
All I ask is that you pay shipping and handling fees which are £7.95 for the UK and Ireland, and £14.95 for everywhere else in the world. Your book will be shipped within 2 days.
Alternatively, you can head over to Amazon and pay £20 plus shipping and handling.
Oh, and in case you’re wondering
There is NO catch
I know there are people who offer you free cool stuff but then stick you into some continuity programme that charges your card every month.
This isn’t one of those. There’s no hidden continuity programme, no hidden charges, and no spammy sales.
And in case you’re wondering why I’m doing this…there are three reasons:
- Firstly, I’m determined to prevent owners getting shafted when they decide to exit. And as not everyone can afford my hands-on personal help, I want to get my book into as many owners’ hands as possible, to make sure they get fairly rewarded for the employment they create, the value they bring to customers, and the sacrifices they make.
- Secondly, it’s my way of paying forward – various great people have helped me on my journey and taught me what they know, and I want to return the favour by doing the same for you.
- Thirdly, you’ve maybe worked with coaches or consultants before who’ve promised the earth, but it’s all been smoke and mirrors and you’ve wasted your money. I want to prove that I’m not one of those charlatans by getting my book in your hands, so you can see how great it is, and that should get you excited and give you confidence to buy stuff from me in the future.
Now.
Time is of the essence…
And here’s why…
We’ve only printed a few thousand copies of the book, and when they’re gone… well, they’re gone.
If this page is still here, well, ahm, obviously the offer is still open. If it’s not, isn’t. But we reserve the right to pull it down at any time.
And finally - here’s my “Are you nuts, Richard?” guarantee.
I one hundred percent guarantee you will love this book.
If, at any time, for whatever reason, you decide you don’t love it, then I’ll return DOUBLE your shipping fee and let you keep the book.
That’s right. You don’t even have to send anything back. Just email me and I’ll give you double your money back no questions asked.
Sound fair?
“Yes, Richard, that sounds fair”, is the only sane and sensible answer.
Anyhow, this is a truly limited offer, so claim your FREE copy now before they’re all gone.
So, Click the button below to get your FREE copy now.
You won't regret it.
I promise.
What's in The Business Exit Blueprint?
The Business Exit Blueprint isn't just about selling your business someday (though it will maximise your valuation when you're ready). It's about creating freedom and choices now while dramatically increasing profitability.
The book is split into four sections:
1) How to Solve Your Exit Rubiks’ Cube
- Are You Sleepwalking Toward the Exit Door That 75% of Business Owners Slam Shut Behind Them—Only to Desperately Want to Claw Their Way Back? Discover the deceptively simple question that separates regretful sellers from those who exit on their own terms with life-changing wealth. Most owners focus on the wrong problem entirely, but you'll learn exactly how to avoid this costly trap before it's too late.
- What’s Your True "Freedom Value" Number? (Hint: It's not what you think.) Most owners are shocked to discover they need nearly DOUBLE what they initially calculated to fund their post-exit lives. Uncover the precise, step-by-step formula to determine exactly how much your business must sell for—and the hidden adjustments that slash your final payout unless you prepare for them years in advance.
- Is Your Business Trapping 80% Of Your Net Worth in a Single, Vulnerable Asset? Learn how one savvy owner transformed an unexpected meeting into both immediate generational wealth AND a second, potentially larger payday just five years later. This "rollover" strategy remains unknown to most sellers, yet it could be the difference between merely comfortable retirement and true financial freedom.
2) How To Decide Your Exit Strategy
Now you know what you want from your exit, this section walks you through your Exit Options, so you can choose your best fit. Inside, you will:
- Discover The "2+2≥5" Gold Mine That Strategic Buyers Are Willing to Pay Premium Prices For. Why settle for a 5× profit valuation when the right buyer might pay 10×? This chapter reveals how to position your business as the missing puzzle piece that completes a larger company's growth strategy, potentially doubling your exit valuation and securing the freedom you've worked decades to achieve
- Uncover the tax strategy that saved one business owner £1.8 million on their £10 million exit. What if you could legally walk away with your full sale price, tax-free? Learn how this little-known government-designed programme creates a win-win-win scenario: maximum value for you, security for your team, and maintained control during a comfortable transition period to your next chapter
- Master The "Exit Best Fit" Framework That Matches You With Your Ideal Buyer. Most owners sell to the first interested party and leave millions on the table. This framework reveals how to identify buyers who'll value your business for reasons beyond just numbers, preserving your legacy while maximizing your payday and giving you the ultimate freedom choice
3) How Business’s Are Really Valued (And How to Maximise Your Valuation)
The third question the book answers is “How to Value Your Business” so you know if you’ve reached your Freedom Point. In this section, you’ll:
- Master the hidden formula one entrepreneur used to sell his $2M revenue business for an extraordinary $45M. Discover how to position your company as a strategic must-have rather than just another acquisition, the psychological triggers that make buyers willing to pay premium prices, and how to create a subtle bidding war that drives your valuation through the roof
- Unlock The Shocking Truth About Why Your Business's Dependence On YOU Is A Valuation Killer. Find out how acquirers secretly penalize owner-dependent businesses, the exact systems you need to build to break free, and the counterintuitive approach that lets you step back while actually increasing your company's worth by 2-5× in under 24 months
- Use the secret "Value Architect" mindset that transforms ordinary business owners into strategic wealth builders. Learn how to analyse market trends that others miss, spot hidden opportunities before your competitors, and make decisive moves that double or even triple your exit value while reducing the daily grind that's keeping you trapped
4) The Value Growth System
After you’ve worked through the first three sections. you’ll be clear on what you want from your exit, the ideal buyer best placed to give you that, and the gap between what your business is worth today and what you need for your exit.
This section will guide you through exactly how to close that gap and build a valuable and sellable business you can happily own forever or easily sell tomorrow to your ideal buyer.
Inside, you'll discover:
- How to Escape the Owner-Operator Hamster Wheel. Learn exactly why you're stuck at your current revenue ceiling and the specific mindset shifts that will finally let you break through to freedom and wealth
- Why Your leadership Style is the Invisible Barrier to Growth. Uncover the surprising leadership approaches that accelerate growth without requiring your constant presence, and transform from bottleneck to breakthrough
- The CRAFT framework: Your secret weapon for creating a self-driving business. Discover the five psychological triggers that transform ordinary employees into passionate business-builders who free you to focus on strategy
- How to Break the Chains Keeping You a Prisoner of Your Own Business. Stop building a glorified job and start creating a machine that thrives without constant firefighting, like the company who’s £180K investment added to £4.5M profits in just two years
- How to Bulletproof Your Business Against Client Catastrophes: Learn the critical "15% rule" and proven strategies to diversify your client base while commanding respect from your largest customers before they pull the rug out from under you
- The Triple-Shield of Business Independence That Makes Buyers Salivate/ Master the three independence pillars that transform your company from a high-risk venture into an irresistible acquisition target that commands premium offers and attracts fierce buyer competition
- The simple graphing technique that cuts through data noise like a warm knife through butter, allowing you to spot critical trends in seconds - while your competitors remain blinded by monthly fluctuations that hide the real story
- How to Master the "Beach Test" for identifying the 12 metrics you absolutely must watch weekly - giving you the confidence to delegate everything else while preventing catastrophic cash flow problems that sink most growing businesses
- How to Get Your Team Making Perfect Decisions Without You. Discover the surprising truth about culture that nobody's talking about, which is quietly transforming struggling businesses into growth machines, while their owners reclaim their time and sanity
- How to Identify If Your Business Is Suffering From The "Learned Helplessness" Disease. Find out why procedure manuals are killing your company's potential and how business owners who replaced them with this counterintuitive approach are seeing profits and employee engagement soar
- How properly structured indicators create freedom from the business while paradoxically giving you more control than micromanagement ever could - finally breaking the chains that keep you trapped answering questions your team should be solving
- Why Your leadership Style is the Invisible Barrier to Growth. Uncover the surprising leadership approaches that accelerate growth without requiring your constant presence, and transform from bottleneck to breakthrough
- How to Transform 90 Minutes into Business Freedom: Discover the magical Weekly Focus Workshop that slashed one executive team's workload by 15 days per quarter while dramatically increasing performance, and learn exactly how to implement this business-changing ritual in your company
- Why Traditional Org Charts Are Damaging Your Company's Performance. Discover the left-to-right organisational approach that drives efficiency and effectiveness, and learn why Disney, Versace and Ferrari nearly collapsed after their founders departed—and how you can avoid the same fate
- Which Team Members Are Building Your Business and Which Are Secretly Sabotaging It. The revolutionary "RP, RS Analyzer" gives you X-ray vision into your organization, revealing who belongs in your future and who's holding you back
- Why your hiring failures aren't your fault. If you've repeatedly hired salespeople who couldn't deliver results, the problem isn't the talent pool—it's your approach. Uncover the "teachability factor" that transforms ordinary people into extraordinary performers, creating a scalable business machine that runs without your constant involvement
- The Invisible Force Field That Makes Customers Choose You Over Cheaper Competitors. Uncover the cultural secret weapon hiding in plain sight that’s helping certain businesses command premium prices without resistance, while others fight tooth and nail for every sale
- Why Your Business Will Be More Valuable Precisely Because It Needs You Less. Discover the 8 permaculture principles elite entrepreneurs use to create self-sustaining operations that multiply in value—without requiring your constant presence.
- The "Fewer Rocks" Paradox: Most business owners are drowning in priorities yet moving nere. Uncover the counterintuitive truth that drives rapid progress and watch your team's productivity surge 25-33% beyond what you thought possible
- Why the Clients You Fear Losing Are Killing Your Business. Those demanding "plague clients" who pay late, complain constantly, and drain your team's energy aren't just annoying—they're actively destroying your profit margins and blocking ideal clients from your door. Discover the conversation that liberates your business (and how your team will thank you for having it)
- The hidden "Owner's Trap" that's silently suffocating your business growth. While you're busy being the hero, you've built a business that can't function without you. Learn the three-component framework that transforms this prison into a launchpad for explosive, sustainable growth
- How to Break the Ceiling of Brute Force: Learn the CRAFT leadership framework that transforms your exhausting "constant checking" into true leadership, freeing you to focus exclusively on activities that multiply business value and position you for a profitable exitThe "Fewer Rocks" Paradox: Most business owners are drowning in priorities yet moving nowhere. Uncover the counterintuitive truth that drives rapid progress and watch your team's productivity surge 25-33% beyond what you thought possible
- The "Push Away" Paradox That Makes Clients Chase You. Tired of discounting to win business? Learn the counterintuitive technique that has prospects literally convincing themselves why they must work with you—at your premium rates. This psychological reversal completely eliminates haggling while filling your roster with ideal clients who value your expertise
- How to Go From "Groundhog Day Sales" to Predictable Growth Engine. Imagine waking up knowing exactly how much revenue your business will generate—not just this month, but years ahead. Discover how to escape the daily sales reset trap that's keeping you hostage to constant hustle and transform your business into a systematic wealth-builder that runs without your personal involvement
- Implement the counterintuitive pricing strategy that increases customer satisfaction. Discover why clients who pay more actually comply better, justify their investment more enthusiastically, and achieve better outcomes. This single insight could transform your profitability overnight while simultaneously reducing your workload and client headaches
- Master the "Trigger Statement" That Makes Your Ideal Clients Stop Dead In Their Tracks. Imagine prospects reacting to your message like they've just spotted a speed camera while driving too fast—immediate attention, adrenaline spike, and urgent action. Learn the three-part formula that creates this reaction and attracts perfect-fit clients who happily pay premium prices.
- How to Escape the "Wildebeest Trap" that's suffocating your profits. Discover how to break free from the herd mentality that forces price-cutting and constant competition. Just as Arnold Schwarzenegger transformed his "too muscular" disadvantage into a $3 billion career advantage, this chapter reveals how to turn your perceived business "flaws" into your most profitable assets
- How to Create Your Million-Dollar Sales Playbook Blueprint. Elite sports teams protect their playbooks with $8,000-per-page fines for a reason—systematic success is worth guarding. Discover how to build your own business playbook that turns average team members into sales stars, removes your business's dependency on you, and signals to acquirers that your company is worth multiples more than your competitors
As I mentioned earlier, this book is about more than just exiting your business.
This is a book about how you transform your business into a valuable, sellable and sought-after asset so you can get the deal you want when it’s time to exit, whether that’s in two years or twenty years, and regardless of whether you eventually want to sell your business, hand it to the next generation, or just draw a passive income.
PPS: And in case that hasn’t allayed your “all fur coat and no knickers” fears, here are a few early reader reviews:
"I have to say it has exceeded my expectations"
Half way through and I have to say it has exceeded my expectations.
To be honest at first I did find the style and the format of some of the early chapters had that classic “self help book” feel that it might be all promise and little content, but having got into the chapters on the “toolkit”, it is a really thorough dissection of all the key elements that go towards building a successful and fundamentally sound business.
I look forward to reading the rest over the coming days before putting together a more in-depth review, though I will struggle to make it as entertaining and insightful as the book itself!!
~ Graham Beckett, Owner, Fairhaven H&V Services
"Look... Richard has been, and still is, the mastermind behind countless happy exits keeping generations of families fat, happy, and warm. Read this book, and you'll see why"
An uncomfortable truth for all business owners is building with an exit in mind is best - even if you never intend to exit.
And whether you like it or not, you will exit your business at some point, through death, passing it to a family member, or a traditional sale. Most business owners (including myself) want to focus on today, as an exit is tomorrow's problem, but Richard's hard-hitting book punches you straight between the eyes, and then offers you the remedy we all require.
So, if you want to leave something better than a so-so business with mediocre results and endless headaches, then you have to build your business with an inevitable exit in mind.
Furthermore, if you want to own a business TODAY, without the headaches, stress, and so-so results, then take the plunge into Richards worry-free strategies so you can arm yourselves with the tools to have a business worth owning today, but could easily (and happily) exit tomorrow.
Fair warning: if you're one to imagine your business will sell itself on the basis of your skill and expertise, you are for the most part sadly mistaken. There are tons of inferior businesses out there who have experienced exits far more lucrative than they deserved, simply because they did the work from the beginning.
If you could give your business to anyone tomorrow, and it would carry-on as if nothing happened - retaining the same year-on-year growth, staff wouldn't revolt, and you'd feel no doubt about another person at the helm - then do nothing. But if you're not, then read this book and take action.
Look... Richard has been, and still is, the mastermind behind countless happy exits keeping generations of families fat, happy, and warm. Read this book, and you'll see why.
~ Connor Benham, Co-Founder & MD, Well-Fed Business
"The Business Exit Blueprint Is Excellent"
The Business Exit Blueprint is excellent, it flows really well, is very easy to read and I found it cut through a lot of the jargon you often see around these things to provide a plain English, layman's terms understanding of the whole process and the various options and routes available.
I can draw loads of similarities from experiences I've had both as a business owner and running businesses for people, especially around the often challenging legacy position that founders often find themselves in when passing it on to the next generation.
The 1966 Porsche is a story that resonates from a previous business, having witnessed the guilt that the next generation experienced not wanting to appear ungrateful but ultimately having their own concerns if that route was the one they really wanted to take.
~ Graham Beal, Owner, BEE Interiors, BEE Fire Protection Services
"Richard has written a much needed masterpiece"
I run my own business but additionally have a close relative reaching retirement (I'm apparently helping him exit) and neither of us has actually thought about how we will exit.
I thought we had, but it’s very obvious we absolutely haven’t. In your book, you have demystified what just seemed a complicated web of business jargon and also highlighted in a straightforward way avenues to exit I never knew existed.
What is very clear is that I will optimise the value of my exit with professional guidance. Not only that, but I will avoid (to a point) the stress and anxiety that is slowly building as I (currently) blindly plod towards my end goal.
It’s akin to needing a lawyer to give legal advice. Knowledge is power. Richard has written a much needed masterpiece.
~ Alan Gardner, Owner, Darkskope & Global Gateway Group
"A Must Read For Every Business Owner"
This book over-delivers and is easily one of the two best books I've read this year.
As a business owner, this book probed and prodded me to rethink how I build and run my business with a longer-term view.
It's full of actionable insights. Not your usual dreary, wishy-washy, claptrap, self-help book.
Richard's direct, easy-to-read style is engaging and his knowledge and vast experience is apparent.
A must-read for every business owner.
~ Toby Swallow, Owner, Toby Swallow Coaching Group
"I'm glad this book exists"
I’m glad this book exists.
I found it surprising, informative, enjoyable and for me a bit frustrating from the perspective of applying the concepts to my business and realising how far I still have to go if I want to step back in 6 years.
I’ve nothing but admiration for anyone who can dig something like this out of their brain. Seriously impressive.
~ Albert Hamilton, Owner, CARD Group Research
"Implement Just Some of the Key Steps in This Book, and You'll Be On the Right Track to a Lucrative Exit"
The Business Exit Blueprint begins with a grim statistic - that in reality, only 1 in 1,000 business owners enjoy a happy, wealthy exit or sale of their business.
If you're a business owner who is planning to sell at some stage, then Richard does an excellent job of clarifying his process and steps in structuring your business to maximise the equity value and overall worth.
As Richard has built up a track record of helping over 100 clients over the years, he covers all the key components: your exit options, valuing your business, building for an exit, having a self-driving team, and much more.
If you want to avoid that grim statistic, just implement some of the key steps in this book, and you'll be on the right track to a lucrative exit.
~ Des Vadgama, Owner, Sell 2X to 5X More
"This is an excellent tool for business owners"
This is an excellent tool for business owners to model their behaviour and organization for creating a saleable business whether their goal is to sell or simply to enjoy the freedom of being able to sell.
Congratulations on creating such a valuable addition to the world we inhabit. Well done!
~ Chuck Andrews, Vistage Chair, Value Builder Advisor
So, to get your free copy of the book, just click on the link below, enter your name, email and shipping address.
All I ask is that you pay shipping and handling fees which are £7.95 for the UK and Ireland, and £14.95 for everywhere else in the world. Your book will be shipped within 2 days.
Alternatively, you can head over to Amazon and pay £20 plus shipping and handling.
And… There is NO catch
I know there are people who offer you free cool stuff but then stick you into some continuity programme that charges your card every month.
This isn’t one of those. There’s no hidden continuity programme, no hidden charges, and no spammy sales.
And in case you’re wondering why I’m doing this…here’s a wee reminder:
Firstly, I’m determined to prevent owners getting shafted when they decide to exit. And as not everyone can afford my hands-on personal help, I want to get my book into as many owners’ hands as possible, to make sure they’re fairly rewarded for the employment they create, the value they bring to customers, and the sacrifices they make.
Secondly, it’s my way of paying forward – various great people have helped me on my journey and taught me what they know, and I want to return the favour by doing the same for you.
Thirdly, you’ve maybe worked with coaches or consultants before who’ve promised the earth, but it’s all been smoke and mirrors and you’ve wasted your money. I want to prove that I’m not one of those charlatans by getting my book in your hands, so you can see how great it is, and that should get you excited and give you confidence to buy stuff from me in the future.
Now.
Time is of the essence…
And here’s why…
We’ve only printed a few thousand copies of the book, and when they’re gone… well, they’re gone.
If this page is still here, well obviously the offer is live. If it’s not, isn’t. But we reserve the right to pull it down at any time.
And finally - here’s my “Are you nuts, Richard?” guarantee.
I one hundred percent guarantee you will love this book.
If, at any time, for whatever reason, you decide you don’t love it, then I’ll return DOUBLE your shipping fee and let you keep the book.
That’s right. You don’t even have to send anything back. Just email me and I’ll give you double your money back no questions asked.
Sound fair?
“Yes, Richard, that sounds fair”, is the only sane and sensible answer.
Anyhow, this is a truly limited offer, so claim your FREE copy now before they’re all gone.
To do that, enter your details below, click the button, and we’ll ship you your FREE copy withing two working days.
You won't regret it.
I promise.
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