


Prospective buyers are extremely selective, and will slash their offer (or walk away) if they discover one or more of these red flags:
1. The owner is stuck in the day-to-day weeds of running the business
2. Sales revenue has flatlined and there’s no clear path to growth
3. Profits and/or cash flow are lumpy, unpredictable, and unreliable
Many owners experiencing those three issues are stressed, exhausted and grumpy, and their important relationships, by extension, are suffering too.
Somewhat surprisingly those three issues are straight-forward to fix, even if the fix isn’t always easy and means doing things very differently from how they’re done now.


Prospective buyers are extremely selective, and will slash their offer (or walk away) if they discover one or more of these red flags:
1. The owner is stuck in the day-to-day weeds of running the business
2. Sales revenue has flatlined and there’s no clear path to growth
3. Profits and/or cash flow are lumpy, unpredictable, and unreliable
Many owners experiencing those three issues are stressed, exhausted and grumpy, and their important relationships, by extension, are suffering too.
Somewhat surprisingly those three issues are straight-forward to fix, even if the fix isn’t always easy and means doing things very differently from how they’re done now.


The Value Growth System builds Solid Foundations, grows Self-Driving Teams, and builds a tribe of Evangelical Ambassadors who pay a premium to work with you.
We do that through our 9 step Business Value Growth System which is proven to at least double the value of your business by:
The system was developed by our founder, Richard McMullan, drawing on his experiences from his 35-year career in strategy consultancy and scaling a fitted furniture manufacturer to £20m. In the last ten years, the system has been battle-tested and refined in his own ventures and with the 139 clients he’s personally mentored.
Ultimately, you’ll own a business that runs like a well-oiled machine even when you’re not there; a business that has interested buyers knocking at the door; and a business you can sell when you choose, for the price you want and need.

In 2017, Richard met with private equity companies to discuss financing support for an acquisition. During one meeting, a 28-year-old Gordon-Gecko-wannabe told him:
“We love deals like this. An owner stuck in the weeds with a great product who doesn’t know how to scale their business is our dream. We can buy them cheap, put in professional management, and flip them in three to five years for a huge gain”
That was the turning point for Richard:
“I remember thinking – you wee shite. That is so not right or fair. These folks have worked f'ing hard for this, they should get a fair price for it.
That’s when I decided no owner should suffer that, and that every owner deserves to leave happy, heatlhy, and wealthy. I walked away from the deal, and pivoted to focus everything I did to help owners get that.”
Everything we write, record, and produce is to serve that purpose. Everything is designed to help you build a valuable, sellable, and sought-after business and punch above your weight when it comes to dealing with experienced buyers and private equity companies who don’t want to pay you a fair price for your hard work, sacrifices, and struggles.
As not everyone is able or willing to pay for our services, we’ve published, and continue to publish, a lot of free content to help owners.
In 2024, our clients’ business value grew by an average of 40%. One client exited for more than triple the offer they’d nearly accepted before starting to work with us four years ago. Another is negotiating with a buyer to take life-changing money off the table and have a second bite of the apple risk-free.



In 2024, our clients’ business value grew by an average of 40%. One client exited for more than triple the offer they’d nearly accepted before starting to work with us four years ago. Another is negotiating with a buyer to take life-changing money off the table and have a second bite of the apple risk-free.




The Value Growth System builds Solid Foundations, grows Self-Driving Teams, and builds a tribe of Evangelical Ambassadors who pay a premium to work with you.
We do that through our 9 step Business Value Growth System which is proven to at least double the value of your business by:
The system was developed by our founder, Richard McMullan, drawing on his experiences from his 35-year career in strategy consultancy and scaling a fitted furniture manufacturer to £20m. In the last ten years, the system has been battle-tested and refined in his own ventures and with the 139 clients he’s personally mentored.
Ultimately, you’ll own a business that runs like a well-oiled machine even when you’re not there; a business that has interested buyers knocking at the door; and a business you can sell when you choose, for the price you want and need.

In 2017, Richard met with private equity companies to discuss financing support for an acquisition. During one meeting, a 28-year-old Gordon-Gecko-wannabe told him:
“We love deals like this. An owner stuck in the weeds with a great product who doesn’t know how to scale their business is our dream. We can buy them cheap, put in professional management, and flip them in three to five years for a huge gain”
That was the turning point for Richard:
“I remember thinking – you wee shite. That is so not right or fair. These folks have worked f'ing hard for this, they should get a fair price for it.
That’s when I decided no owner should suffer that, and that every owner deserves to leave happy, heatlhy, and wealthy. I walked away from the deal, and pivoted to focus everything I did to help owners get that.”
Everything we write, record, and produce is to serve that purpose. Everything is designed to help you build a valuable, sellable, and sought-after business and punch above your weight when it comes to dealing with experienced buyers and private equity companies who don’t want to pay you a fair price for your hard work, sacrifices, and struggles.
As not everyone is able or willing to pay for our services, we’ve published, and continue to publish, a lot of free content to help owners.
In 2024, our clients’ business value grew by an average of 40%. One client exited for more than triple the offer they’d nearly accepted before starting to work with us four years ago. Another is negotiating with a buyer to take life-changing money off the table and have a second bite of the apple risk-free.






Your first step is to transition from being the Owner-Operator working in the business to becoming the Value Architect working on the business.
To discover how to successfully make that transition, download and read our free ebook The Value Architect (extracted from Richard's book The Business Exit Blueprint).
In it, Richard explains how to:

The Value Architect reveals the five stages of the Entrepreneurial Journey and shows you how to transition from Owner-Operator to Value Architect, the first step in growing a more valuable business that can run (mostly) without you
Your first step is to transition from being the Owner-Operator working in the business to becoming the Value Architect working on the business.
To discover how to successfully make that transition, download and read our free ebook The Value Architect (extracted from Richard's book The Business Exit Blueprint).
In it, Richard explains how to:

The Value Architect reveals the five stages of the Entrepreneurial Journey and shows you how to transition from Owner-Operator to Value Architect, the first step in growing a more valuable business that can run (mostly) without you